David Linthicum (Dave) is an internationally known cloud computing and Service Oriented Architecture (SOA) expert, and is the author of the new bestselling book “Cloud Computing and SOA Convergence.” In his career, Dave has formed or enhanced many of the ideas behind modern distributed computing including EAI, B2B Application Integration, and SOA, approaches and technologies in wide use today. For the last 10 years, Dave has focused on the technology and strategies around cloud computing, including working with several cloud computing startups. Dave’s industry experience includes tenure as CTO and CEO of several successful software companies, and upper-level management positions in Fortune 500 companies.  Dave focuses on best practices and the real business value of cloud computing, as well as the true fit of the technology within the context of enterprise requirements. His expertise lies in his ability to define where the business meets Cloud computing using familiar tools and understandable terminology.